bar consultancy and menu development for nyu bar in copenhagen
The Challenges
Not Your Usual Wine Bar (NYU) is a celebrated wine destination in Copenhagen, known for its curated selection of unique and high-quality wines. However, in a competitive market, NYU sought to diversify its offerings to attract a broader audience and increase revenue. They turned to Centric Hospitality for a solution that would stay true to their identity while introducing an innovative new revenue stream.
NYU needed to integrate cocktails into its menu without compromising its core identity as a wine bar. The challenge was to create a seamless blend of wine culture and mixology that:
- Maintained the sophisticated atmosphere NYU is known for.
- Attracted new customers while appealing to their loyal wine-loving audience.
- Differentiated them from other wine bars in Copenhagen.
Client
Not Your Usual Winebar – Copenhagen
Expertise
Cocktail menu development
Pr and events
Staff training
Photo and video production
Year
2024
Solution
To enhance the bar’s experience, we crafted a distinctive pre-batched cocktail menu, that blends wine and unconventional ingredients, and offers an easy to deliver cocktail experience. By keeping the flavours, colors and style true to NYU’s concept, our approach not only pleases the senses but also creates a cohesive visual identity.
Recognizing the power of immersive experiences, we organized a dynamic bar takeover and menu launch event, supported by industry professionals attending that underscored NYU’s bold, innovative move in the beverage space.
Beyond the drinks themselves, we invested in the team, delivering comprehensive training to NYU’s staff on cocktail craftsmanship, compelling storytelling, and savvy upselling techniques – ensuring every interaction was memorable.
To bring the concept to life visually, we collaborated with Midnight Media DK, producing striking media packages that captured the cocktails’ artistry and the venue’s vibrant ambiance.
PRE-BATCHED COCKTAIL MENU DEVELOPMENT
Recognizing the need to attract and retain a broader audience, we meticulously crafted a cocktail program that complemented the existing wine offerings.
A key feature was the introduction of a low-ABV wine-based cocktail, designed to bridge the gap between traditional wine and cocktail preferences, offering a lighter, more approachable option.
Additionally, we ventured into more adventurous territory, incorporating unconventional bases such as Calvados, an apple brandy, and house-made distillates, showcasing a commitment to innovation and unique flavor profiles.
The visual aspect was also carefully considered; the cocktail colors were thoughtfully selected to mirror and harmonize with the diverse hues found in wine, ensuring a seamless aesthetic integration with the bar’s existing ambiance.
media package - photos and video
To effectively showcase our new cocktail menu for Copenhagen’s “Not Your Usual Wine Bar,” Centric Hospitality collaborated with Midnight Media. We aimed to create impactful visuals that resonate with their clientele.
Midnight Media delivered high-quality photography of each cocktail, designed to look appealing on the menu and online. They also captured the unique atmosphere of the bar through professional interior shots and provided engaging portraits of the owners, adding a personal touch.
This visual package provides “Not Your Usual Wine Bar” with strong marketing assets to highlight their new offerings and enhance their brand presence. The clear and compelling imagery ensures their distinct character shines through.
