Marketing and sales consultancy for Bardjus ApS
The Challenges
Bardjus, a leading name in the beverage industry specializing in organic and conventional cold-pressed juices for cocktails and gastronomy, approached Centric Hospitality to refine its brand identity, optimize internal processes, and connect more effectively with its target audience.
Facing challenges with fragmented IT infrastructure, limited brand visibility, and a lack of experience in hosting brand-specific events, Bardjus sought a strategic partner to elevate its market presence. Within a focused six-month timeframe, Centric Hospitality delivered impactful results that solidified Bardjus’s position as an innovative and professional player in the beverage sector.
Client
Bardjus ApS
Expertise
Brand Refinement
Funnel Optimization
Brand Activision Events
Social Media Marketing
Year
April 2024 – October 2024
Solution
Rather than applying a one-size-fits-all strategy, we took a structured yet adaptive approach, diving deep into Bardjus’s brand positioning, operational inefficiencies, and market perception.
By engaging directly with stakeholders – industry professionals, internal teams, and beverage experts – we identified 4 distinct area that required improvement: brand refinement, IT optimization, brand activations, and marketing enhancements.
Instead of merely rebranding, we focused on storytelling and community building – crafting a narrative that positioned Bardjus as an innovator while reinforcing their operations to support their exponential growth.
Success metrics at a glance
KEY METRICS:
BRAND REFINEMENT
We conducted a full brand audit to identify gaps and opportunities, then developed:
- A modern, cohesive visual identity aligned with Bardjus’s mission.
- Clear messaging to establish them as a trusted, forward-thinking beverage brand.
- A strategic framework to ensure consistency across all touchpoints.
- A first event of its kind was successfully executed with a presence of 50+ professionals.
DIGITAL PRESENCE
We revamped Bardjus’s website to:
- Align with the new brand identity.
- Improve user experience and navigation.
- Boost SEO, driving a 71.31% increase in impressions and a 3.03% rise in CTR.
IT INFRASTRUCTURE OPTIMIZATION
To enhance efficiency, we:
- Centralized internal processes with tailored digital tools.
- Cut redundant subscriptions, reducing annual IT costs by 33% (from 3,000 to 2,000).
- Simplified workflows to free up resources for core business growth.
IT Infrastructure Optimization
After concluding our initial business audit, we’ve come to the conclusion that the first thing we needed to address is the gaps in IT infrastructure and security.
Overhauling Bardjus’s IT infrastructure would allow us to work on streamlining operations, enhancing security, and reducing costs.
Email Migration & Account Consolidation
A critical component for the owner was the email migration from Google Workspace to Microsoft 365, which involved several key steps to ensure a seamless transition. The migration process began with an audit of all existing Google accounts to identify active users, shared mailboxes, and distribution lists. We implemented a structured approach to merge redundant accounts and reroute emails to appropriate departments.
Website Backend Overhaul
Bardjus’s website suffered from multiple technical issues that hindered performance and user experience. An audit revealed broken links, missing redirects, and an absence of conversion funnels, which were causing high bounce rates and lost sales opportunities. Additionally, the company had no access to its hosting provider due to unclear ownership of credentials from previous developers.
Cost Optimization & Process Efficiency
Beyond email and web improvements, we conducted a full review of Bardjus’s software subscriptions and IT expenditures. By eliminating redundant tools and consolidating services, we reduced annual IT costs by 33% (from 3,000 to 2,000).
Website Redesign & Digital Presence
Bardjus’s online presence was elevated through a complete website redesign, aligning the platform with the new brand identity for visual and messaging consistency, while prioritizing user experience with improved navigation and mobile responsiveness to ensure seamless browsing.
Each main page was rebuilt to reflect modern website design practices, featuring enhanced visuals and a clean customer journey in line with the updated branding.
The site’s content architecture was restructured to include clear conversion funnels, guiding visitors from discovery to purchase with optimized CTAs and landing pages.
Search engine optimization efforts incorporated targeted keyword research, on-page content optimization, and enhanced backlink strategies to improve search rankings and drive organic traffic from industry-related platforms.
Additionally, all relevant pages were translated into English and German to accommodate Bardjus’s international customer base.
Brand Refinement
Centric Hospitality executed a comprehensive brand refinement strategy to strengthen Bardjus’s market positioning and ensure consistency across all touchpoints.
The process began with an in-depth brand audit, analyzing existing assets, messaging, and market perception to identify gaps and opportunities. This led to the development of a refreshed visual identity, including an updated logo, color palette, typography, and tone of voice, ensuring the brand remained modern while staying true to its core values.
A key focus was social media optimization, where outdated content was removed, and platforms were streamlined to create a cohesive presence. A structured posting strategy was introduced, emphasizing storytelling, product highlights, and industry engagement, supported by a content calendar for consistent updates.
To maintain uniformity, a Brand Guidelines Document was created, detailing logo usage, typography, imagery style, and tone of voice. This guide was distributed to all stakeholders, including marketing teams and external partners, ensuring alignment in all communications. Additionally, professional email signatures were standardized across the organization, incorporating the new branding elements to reinforce identity in every interaction.
brand Activation & SoMe Marketing
As part of our long-term strategy, we introduced a series of events called “Bar Djus Playground.”
We successfully kicked off the first brand activation event titled “Bar Djus Playground: The Different Perspectives Between Producers and Chefs.”
The aim was to merge the worlds of mixology and gastronomy under one roof. The event included a curated blind tasting session, allowing participants to sample Bar Djus beverages alongside non-cold-pressed juices (HPP and pasteurized).
This was designed to educate bartenders and chefs about the differences between the products. Over 50 industry professionals attended, including bar managers, mixologists, and hotel executives.
Renowned chef Anders Halskov served as the special guest, leading discussions on the synergy between beverage producers and culinary experts.
The event strengthened Bardjus’s credibility, fostered direct engagement with key influencers, and generated significant buzz within the hospitality sector. In order to strengthen the commitment of Bardjus to educate the industry professionals an educational campaign was launched in on the SoMe Channels making the information widely available for the users, and showcasing good practices within the food and beverage sector.
bardjus playground guest testimonials
“For me was one the best tastings I’ve had. The way that we got an insight on the product and the knowledge shared with the time everyone had was very good.”
Ze Serodio
CONCLUSION
Through strategic branding, operational upgrades, and a standout activation, Centric Hospitality repositioned Bardjus as a dynamic player in just six months. The project not only optimized their internal processes but also cemented their role as a trusted, creative force in the market.
